Trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy.  At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site.  While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.  All it requires is a little effort, and some re-thinking of how you approach content on your site.

Make your URLs more search-engine-friendly by naming them with clear keywords.  SEO Consult explains: “For instance, it’s easy to understand what ‘www.puppyfun.co.uk/puppyhealth/vitamins’ would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.puppyfun.co.uk/11789/s201.htm’. A dynamic URL is similarly off-putting, even if it contains recognisable words: ‘www.puppyfun.co.uk/search/?s=”health”’.